Piers Fawkes: The Co-Op Corp MultiBrand Organization

Piers Fawkes: The Co-Op Corp MultiBrand Organization

Could a national brand platform drive the business success of local producers?

Piers Fawkes, PSFK
  • 20 january 2015

People seem to be rejecting the notion of large corporations and are looking for companies whose people and story they can connect with. Business Week only recently wrote about the problems that the generation-relevant burger-chain Shake Shack was giving an out-of-touch McDonald’s.

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