Choke-Bag Wrapped Cosmo Magazine Raises Abuse Awareness
Cosmopolitan shames honor-based violence with gasp-inducing cover
Leo Burnett Change, the global advertising agency’s branch dedicated to social change, has produced a thought-provoking cover for Cosmopolitan.
The cover design features a plastic wraparound sleeve over the image of a woman suffocating. It was specifically inspired by the honor killing of Shafilea Ahmed, a 17-year-old British-Pakistani woman who was suffocated and murdered in front of her siblings by her parents in 2004.
Honor-based abuse is primarily defined as women forced into marriages, violently abused or killed for bringing so-called “shame” on their families.