Addr knows you can get back into reading with a little help from your friends

One of the most consistent critiques of eBooks coming from book lovers is that they isolate readers. Peer-to-peer lending is still a new concept, and most eBook readers are far more likely to just buy an ePub file ‘new' from giants like Apple or Amazon. Serious readers miss the experience of being gifted a book by a friend – with their inscription and/or marginalia – or buying one from the bookstore with mysterious and sometimes enlightening marks. A new eBook reader called Addr, however, promises a return to the glory days of social reading.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in