Equinox Cycling Experience Combines High-Intensity Fitness and Real-time Stats
The high-end gym chain rolls out cardio class with in-studio gaming and data visualization to drive peak performance
On any given Monday evening at Equinox Fitness Club in Soho, you can find hundreds, if not thousands, of sweaty bodies pouring out to the streets after a high-intensity workout. Since its founding in 1991, the upscale fitness chain has evolved as a leading brand in well-being and lifestyle and currently operates under four entities: Equinox Fitness, PURE Yoga, Blink Fitness, and Soul Cycle.
During a class on Monday, Nov. 10, the intensity accentuated ten-fold to hype Pursuit by Equinox, a revolutionary new studio cycling experience. The immersive, competitive class combines innovative technology and fitness to inspire peak performance through individual and group challenges.