Spylight is using its studio access and vast fashion database to give fans a star-studded shopping experience

The media we consume provides a framework for living – a model on which we base our lives and guide our actions. TV and movie characters play a huge role in this process, and as a result we often modify our behaviors and style to embody them. Now, a website called Spylight is making it easier than ever to dress like your favorite pop culture characters.

Simply enter the name of a show or movie you're looking for in Spylight's search box and select the type of clothing or accessory you want, and a selection of the characters' items will come up on the page.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in