How To Use Athletes To Test & Sell Your Fitness Product

How To Use Athletes To Test & Sell Your Fitness Product

HyperIce leverages partnerships with top athletes to tap fitness recovery tech market

Kiran Umapathy
  • 13 january 2015

HyperIce, a company known for creating high performance portable compression device, is doing notable work in the arena of workout recovery and injury prevention products. The most recent of which is the VYPER, a foam roller that uses pressure and high frequency vibrations to improve the body’s range of motion and aids athletes with injury prevention.

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