How To Use Athletes To Test & Sell Your Fitness Product
HyperIce leverages partnerships with top athletes to tap fitness recovery tech market
HyperIce, a company known for creating high performance portable compression device, is doing notable work in the arena of workout recovery and injury prevention products. The most recent of which is the VYPER, a foam roller that uses pressure and high frequency vibrations to improve the body’s range of motion and aids athletes with injury prevention.
The interesting thing to note about HyperIce’s story is how it has worked closely not only with designers and engineers, but with athletes, to develop, test and refine its products, most notably Los Angeles Clippers All-Star forward Blake Griffin.