PSFK launches five self-discovery mApps for retail inspiration across New York City

The team at PSFK Labs has created five mobile phone tours (mApps) to help creative minds discover the new retail trends and ideas found across New York City.  We have focused the tours around the trends found in our 2015 Future of Retail report, and individual journeys can be planned across the following neighborhoods: Midtown North, Midtown South, Soho, Chelsea, and Williamsburg.

Each neighborhood was chosen for its marked commitment to 2015 retail trends as we review below.

Midtown North – Alongside landmarks like Rockefeller Center and Central Park, the northern neighborhoods in Midtown are home to retailers testing new technologies and concepts. From Brooks Brothers’ golf simulator offering experiences in lieu of products to Ralph Lauren’s café restaurant establishing it as a Community Hub, Midtown-North showcases some of retail’s most innovative destinations.

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