Bill Gates' Digital Storytelling Campaign Sells Art, Save Lives
Annie Leibovitz, filmmaker Luc Jaquet & dozens of artists to raise funds for life-saving vaccines
Fine arts and public health are joining together in a global effort to illustrate the dire need for vaccinations in developing countries, a nexus of opportunity headed by the Bill and Melinda Gates Foundation.
The Art of Saving a Life is a digital storytelling campaign to respark an appreciation for life-saving vaccines that have shaped the world and health throughout history. The initiative has the potential to engage an entirely new generation of investors who emotively identify with its art.
30 renowned names in art and media from across two dozen countries, including photographer Annie Leibovitz and filmmaker Luc Jaquet, created artistic masterpieces to raise awareness and support for the issue. The artists learned about different diseases and vaccinations from a team at the Gates Foundation and were given complete creative freedom when interpreting the history of immunization.