Grant McCracken: Designers’ Incinerating Embrace with Corporations
What if we are looking at the domestication of design - the very extinction of the discipline as the fount of creativity in our midst?
Have you seen the piece Robert Fabricant wrote for Wired as a year-end review? I think you’ll find it both chilling and cheering.
Fabricant says “leading design firms are contracting or exiting the business.” Where did all this talent flow? Fabricant says it went to Fortune 500 companies.
Well, yes. This is good news for those of us who believe that the corporation is systematically challenged when it comes to capturing and thinking about culture. No, not corporate culture. I mean the body of ideas and practices with which each of us (and all of us) construct and negotiate the world. (AKA “trends” but of course so much more than merely trends.)