Trio of Health Trackers for Women Prove to be More Than Pretty Exteriors

Trio of Health Trackers for Women Prove to be More Than Pretty Exteriors

Bellabeat presents a new class of health trackers catering to the needs of women, and expectant and new mothers

Michelle Hum, PSFK Labs
  • 26 january 2015

NPD Group’s 2014 Wearable Technology Study found that women outnumber men as prospective buyers of wearable fitness devices. It is no surprise then that numerous wearable devices are reaching out to women by emphasizing design. Though admittedly better than the rampant pink washing in other categories, many of these products are often the same products in a shinier shell. That’s where Bellabeat comes in.

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