Heineken Partners with Brands to Create Uber-Exclusive Luxury Goods

Heineken Partners with Brands to Create Uber-Exclusive Luxury Goods

To further its metropolitan image, #Heineken100 teams up with emerging high-end labels to create one-of-a-kind products

Leo Lutero
  • 20 january 2015

Already in his second year at the post, #Heineken100 Creative Director Chris Gibbs is looking into artisanal US brands to create pieces for the iconic beer company.

“Our creative partnership will provide a unique offering within the men’s lifestyle and accessory sphere, that is unmatched by any other”, shares Belen Pamukoff, Brand Director of Marketing at Heineken. The #Heineken100 program selects 100 tastemakers across America who represent Heineken’s well-traveled and influential consumer.

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