Hyundai Santa Cruz is Swiss Army Knife for Urban Adventurers

Hyundai Santa Cruz is Swiss Army Knife for Urban Adventurers
Design

Full-featured crossover illustrates the emerging distinction between vehicle design and styling

Dave Pinter, PSFK
  • 15 january 2015

One of the most surprising reveals at the 2015 Detroit Auto Show came from Hyundai who managed to sneak a concept car past internet leaks. Particularly interesting though is that it was a totally new vehicle idea for the Hyundai brand, a crossover pickup truck. The Santa Cruz concept could be the first of a revived automotive category that formerly included the Subaru BRAT, VW Rabbit pickup and the Chevy El Camino, each out of production for a few decades.

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