Ikea Opts For Wood Knots & Natural Quirks To Drive Sustainability
The furniture giant offers a sprut collection unique for every customer, with each piece revealing a story of the tree from which it came
Ikea’s latest catalog of upcoming collections is filled with the usual signifiers of the Swedish brand: the colorful and playful Sprut Collection and the cheaper-than-it-looks Oppland collection. But what truly stands out in the release is the Nornäs collection – a new series created with heritage in mind, but that is also a nod to creating sustainable furniture.
The collection is entirely sourced from Swedish pines, found in the north of the country.
“We started off by selecting trees from well managed forests,” explains Marrcus Engman, design director for Nornäs, in the press catalog. The company then cut and sawed the logs in a “way to minimize waste and reveal the unique and natural qualities of each piece.”