Ikea Opts For Wood Knots & Natural Quirks To Drive Sustainability

Ikea Opts For Wood Knots & Natural Quirks To Drive Sustainability

The furniture giant offers a sprut collection unique for every customer, with each piece revealing a story of the tree from which it came

Daniela Walker
  • 13 january 2015

Ikea’s latest catalog of upcoming collections is filled with the usual signifiers of the Swedish brand: the colorful and playful Sprut Collection and the cheaper-than-it-looks Oppland collection. But what truly stands out in the release is the Nornäs collection – a new series created with heritage in mind, but that is also a nod to creating sustainable furniture.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.