ICICI Bank lets users ‘tweet to pay’ and top up mobile phone credit using Twitter usernames and direct messages
India’s ICICI Bank has launched a new service called “icicibankpay” that allows customers to transfer money using Twitter.
Customers simply need to follow the bank’s Twitter account to register their mobile phone with the bank and then send @icicibank a direct message with the recipient’s user name and the amount to be transferred. The recipient does not need to be an ICICI Bank customer.
ICICI Bank, one of India’s big four banks and the second largest in terms of assets, is the second bank to add pay-by-tweet facilities. France’s second-largest bank Groupe BPCE introduced a similar service last year.