A New York creative team has equipped the author's latest page-turner with a dangerous finale

Action fans can now sample a bit of real-life danger while enjoying the fantasy of a James Patterson novel. For a very (very) limited time, readers can race against a ticking clock, and either finish the story or accept the explosive consequences.

 

//

Post by PSFK.

  The “Self-Destructing Book” campaign anticipates the release of James Patterson's new novel Private Vegas, and features a website with an interactive book-tracker — allowing rushed fans to steal parcels of reading time from other fans by location — and a tension-filled video. The project comes courtesy of Mother New York, a creative marketing firm also responsible for designing a real-life apartment via Pinterest and promoting a cat selfie (“catsie”) trend.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in