Jawbone Enhances the Workplace with Data Driven Motivation
With Up for Groups, companies can gamify everyday activities to incentivize co-workers to be more healthy and efficient
If your New Year's Resolution is to get back in shape, 2015 might be the year that you accomplish your goals. Jawbone has just unveiled UP for Groups, a new feature that uses its activity tracker to encourage wellness in the workplace, so that working out doesn't need to be just an out-of-work experience.
Wearable usership has doubled to 10% of the population over the past year, and awareness has increased from 30% to 70%. More and more employees have been wearing their devices into work, and business owners have been seeking out ways to “amplify this authentic health engagement”.