Keith Butters discusses how dynamic and educational experiences help convert shoppers into buyers

Keith Butters is a co-founder at The Barbarian Group, a highly awarded creative agency specializing in digital and interactive experiences. He is a regular contributor to leading web design publications and has been published for his work building the Internet’s first viral hit, The Subservient Chicken. Last November, Keith discussed the importance of creating immersive and educational experiences in stores to attract customers and get them to make a purchase decision.

The focus of his presentation was on the Barbarian Group’s partnership with Samsung in the creation of their CenterStage. This 7ft x 11.5ft display creates a dynamic, high-definition in-store immersion experience designed to attract, educate, and convert consumers while invigorating the home appliance section.

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