Beer Gets a Healthy Kombucha-Tea Makeover
Kombrewcha aims to take drinking to a nutritious level with less calories and a night's worth of vitamins
Brands are beginning to listen to consumer’s wants and needs when it comes to their well-being. Recently, there has been an influx of new concepts centered around the issue such as Nourished Journal, a magazine dedicated to all things health. Also new to the market is Kombrewcha, a beer brand that prizes itself on selling gluten-free hybrid tea beer.
Kombrewcha is aimed at a new breed of alcohol drinkers that are looking to have a good time while fending off the negative aspects that come along with a heavy (pun implied) night of drinking. Firstly, it’s crafted with Kombucha tea, which has copious amounts of health benefits such as detoxification, immune boosting and even cancer prevention. The product also contains live probiotics, vitamins, and organic acids, making it easier on the digestive system and nutritious at the same time.
Another benefit is that it only has 65 to 75 calories per bottle. This is a notable amount less than in your standard light beer; a 12-oz Bud Light, for example, contains 110. The brewing team use agave nectar which is renowned for being sweet but without the added calories. It also has only 2 percent alcohol, making it perfect for those who want to make their drinking habits more sociable as opposed to just drinking to get drunk.
Kombrewcha comes in different flavors for those with a heightened sophistication in taste, including Original, Lemongrass Lime, Royal Ginger and Blackberry Hibiscus.
Retailing at $14.99 for a four pack, it comes at a slightly higher price than normal beers, which is expected due to its additional features and benefits. There are other beers out there that are marketed as “healthy,” such as gluten-free New Planet 3R Raspberry Ale and 100-calorie Yuengling Light Lager, but none go as far as to brew theirs via a super healthy tea.
The team explain the brand’s ethos on their website,
“We invite you to drink different. We set out to create a new kind of brew that you can indulge in without compromise and with just enough alcohol to get you tickled, not pickled. After almost two years of brewing and tweaking, Kombrewcha was born.”
According to US Drinks Conference, “The U.S. market size for alcohol is 9.4B gallons and $197.8B in retail sales dollars,” while beer occupies a “volume share basis at 87% of consumption.” With this in mind, and considering the increase in health-conscious consumer behavior, this new way of drinking has strong potential to succeed. Brewed in the traditional way and with a host of added benefits, Kombrewcha is set to change the drinking game for those ready to think differently when it comes to their Friday night boozing.