With its consumer-operated device, ubitricity hopes to allow drivers to charge up just about anywhere

In the past several years, car shoppers have shied away from electric vehicles (EVs) for a variety of reasons, often related to a fear of being tied down by scant, inconveniently located charging stations. A recent European innovation, however, might just pave the way to EV ownership for many consumers by making vehicle charging as easy as finding a lamppost.

German firm ubitricity has developed a method for letting EV drivers charge up almost anywhere within an urban grid. The company's mission, as ubitricity CEO Knut Hechfischer told Fast Company, “is to enable charging where you are parked anyway.”

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