In Brief

A New York Based research group is bridging the divide between technology and art- approaching new questions by means of artistic visualization

In 2015, big data will continue to play an increasingly important role in business strategy and consumer insights. 9 billion devices are predicted to be connected to the Internet by the year 2018- indicating that managers and consumers will be actively participating in data aggregation on a daily basis.

To make data more accessible and engaging for managers and everyday consumers, Media artists from the Office of Creative Research are designing complex softwares and installations that represent information in a highly visual manner.

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