Members Only E-Commerce for Modern Design Opens in NYC
Bezar's online pop-up shop promotes independent designers and established brands with one-off items
For busy consumers in New York City, the act of retail therapy has shifted from physical shops to those online, and along with that the marketplace for designers. Still, people value purchases with substance, especially those that tell a story about the maker or the product. Platforms such as Etsy and Quirky have offered new opportunities to buy and sell online, and in Spring 2015 an e-commence bazaar will enter the design retail space.
Bezar, a phonetic mix between bizarre and bazaar, brings the pop-up experience online. The platform will be a unique opportunity for emerging designers to connect with a new marketplace of design lovers, and for consumers to discover authentic products. The platform will expose an intimate number of designers each day across four disciplines: graphic art, jewelry, homeware and accessories.