Footwear Brand Invites Sundance Attendees to Virtual Reality Hike

Footwear Brand Invites Sundance Attendees to Virtual Reality Hike
technology

Merrell explores marketing peaks with immersive imagery to inspire film festival attendees

Kiran Umapathy
  • 22 january 2015

More and more brands are taking advantage of virtual reality as a new storytelling medium to connect with consumers. Case in point: the off-the-road experience outdoor apparel company Merrell has planned for this year’s Sundance Film Festival.

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