New Balance x Tokyobike Collab Redesigns Cycling Shoes for City Riders
Offerings from the design team-up include limited edition bikes and footwear pairings
Global athletic brand New Balance teamed up with independent bicycle company Tokyobike for its new C-Series Collection.
Design Manager Shugo Moritani of the athletic company’s Tokyo Design Studio took the lead in the design of three shoe models – the CM600C, CT700C and the 996C. The C-Series shoes were specifically designed for the urban commuter who enjoys casual bike rides through the city.
The models in the C-series collection were designed to maintain a balance between design and function. The shoes are meant to embody the essence of daily fashion and lifestyle while still functioning as urban cycling footwear.