Offerings from the design team-up include limited edition bikes and footwear pairings

Global athletic brand New Balance teamed up with independent bicycle company Tokyobike for its new C-Series Collection.

Design Manager Shugo Moritani of the athletic company’s Tokyo Design Studio took the lead in the design of three shoe models – the CM600C, CT700C and the 996C. The C-Series shoes were specifically designed for the urban commuter who enjoys casual bike rides through the city.

The models in the C-series collection were designed to maintain a balance between design and function. The shoes are meant to embody the essence of daily fashion and lifestyle while still functioning as urban cycling footwear.

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