Three Lessons News Sites Should Learn from Snapchat Discover
Connection app's newest update is a step in the right direction for shareable news everywhere
Yesterday, mobile messaging platform Snapchat launched Discover, a video and media hub that shares stories from editorial partners including CNN, Yahoo, Vice, and ESPN.
Discover represents the first media initiative for the mobile app, better known for sharing short-term videos and photos amongst friends than for distributing news.
To access Discover (available on the newest app update), Snapchat users must go to their “Stories” page and tap the purple dot in the upper left corner. The dot opens a new page displaying twelve media partners. Click on a partner’s logo to access videos, photos, and even long-form articles. Swipe up for more information about an article, swipe left for a new story, or swipe down to return to the Discover menu.