Nike Sends 100k Customers Personalized Training Videos
Sports company uses a year of personal data to provide 2015 motivational clips
Over 100,000 Nike+ members across Nike+ Running, Nike+ Training Club and NikeFuel have been sent a one-minute film which features content guided by their own Nike+ activity during 2014.
Nike, with its digital creative agency AKQA, leveraged a mix of data, wearable technology and the growing trend of health monitoring in order to provide the most active users with a unique look at their activity and to encourage them to push themselves even further this year.
Now Track More Ideas
- LVMH-Owned Cruiseliner’s ‘Sensory Shopping Journey’ Offers Guests Experience-Driven Luxury Retail
- Under Armour Helps Customers Track Their Activity With Digital Fitness Ecosystem
- Interview: How Men’s Healthcare Startup hims Enables Convenient And Affordable Treatment
- Lululemon Targets Male Consumers With Running-Focused Gear