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Nike Sends 100k Customers Personalized Training Videos

Nike Sends 100k Customers Personalized Training Videos
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Sports company uses a year of personal data to provide 2015 motivational clips

Emma Hutchings
  • 20 january 2015

Over 100,000 Nike+ members across Nike+ Running, Nike+ Training Club and NikeFuel have been sent a one-minute film which features content guided by their own Nike+ activity during 2014.

Nike, with its digital creative agency AKQA,  leveraged a mix of data, wearable technology and the growing trend of health monitoring in order to provide the most active users with a unique look at their activity and to encourage them to push themselves even further this year.

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