Nike Sends 100k Customers Personalized Training Videos
Sports company uses a year of personal data to provide 2015 motivational clips
Over 100,000 Nike+ members across Nike+ Running, Nike+ Training Club and NikeFuel have been sent a one-minute film which features content guided by their own Nike+ activity during 2014.
Nike, with its digital creative agency AKQA, leveraged a mix of data, wearable technology and the growing trend of health monitoring in order to provide the most active users with a unique look at their activity and to encourage them to push themselves even further this year.
With the Nike Your Year videos, the sports company is challenging athletes across the United States and Canada to outdo their 2014 accomplishments. ‘Your Year with Nike+’ is a series of unique, personalized animated films created for the most active Nike+ users.