Omnichannel Retail Does Away with Bland “Coming Soon” Signs
Firm The Science Project creates interactive shopping experiences to promote brand engagement across underutilized environments
“Coming Soon!” is what typically reads across the storefront of an under construction mall zone. But what if business owners and established brands could offer more than an ambiguous countdown to their customers? One retail innovation firm aims to change that one-way conversation to an interactive two-way experience.
The Science Project, a Manhattan-based company, bridges the divide between digital and physical retail space by promoting enhanced engagement between consumers and brands using touch, motion, branding and marketing. It is no longer enough for a brand to exist solely in-store; the omnichannel experience of retail must be present across environments from pop-up shops to flagship stores.