Omnichannel Retail Does Away with Bland “Coming Soon” Signs

Omnichannel Retail Does Away with Bland “Coming Soon” Signs
Advertising

Firm The Science Project creates interactive shopping experiences to promote brand engagement across underutilized environments

Simone Spilka
  • 23 january 2015

“Coming Soon!” is what typically reads across the storefront of an under construction mall zone. But what if business owners and established brands could offer more than an ambiguous countdown to their customers? One retail innovation firm aims to change that one-way conversation to an interactive two-way experience.

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