Google Exec: How Good Mobile Strategy Drives Sales In The Store
Pablo Slough on why retailers should embrace mobile technology in the retail arena
Pablo Slough, Head of Mobile Ad Solutions for the Americas at Google, spoke at the PSFK Future of Retail Event in San Francisco about mobile strategies for retailers.
After a decade of telling retailers and brands that they have to go digital, everybody has a website. Now, as consumers have made mobile devices like smartphones and tablets the norm, the technology industry has to help companies figure out what it means to have a good mobile strategy.
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