Google Exec: How Good Mobile Strategy Drives Sales In The Store

Google Exec: How Good Mobile Strategy Drives Sales In The Store

Pablo Slough on why retailers should embrace mobile technology in the retail arena

  • 19 january 2015

Pablo Slough, Head of Mobile Ad Solutions for the Americas at Google, spoke at the PSFK Future of Retail Event in San Francisco about mobile strategies for retailers.

After a decade of telling retailers and brands that they have to go digital, everybody has a website. Now, as consumers have made mobile devices like smartphones and tablets the norm, the technology industry has to help companies figure out what it means to have a good mobile strategy.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.