PSFK's venture into micro-videos has yielded some audience-friendly results

For as much as consumable media is chastised, PSFK understands that it's the road worth traveling in a space now dominated by snackable platforms like Instagram, Snapchat, and Vine. In more consumable terms: ‘bite-sized' is in.

As PSFK Founder and Editor-in-Chief Piers Fawkes laid bare, “PSFK.com is trying its hand at creating brand-supported content at speed and volume.”

He goes on,

We have a bunch of experience creating video around conference talks and a few other special projects, but we are trying to learn how to create engaging video at the same speed we create written content – with the aim that by the end of the first quarter of 2015, we publish as many videos as articles each day (right now we do 20+ written posts daily).

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in