Emerging science techniques are allowing us to measure and quantify brain activity associated with art and design. How should designers respond?

Many can agree that artists and designers always seem to have a good eye for things – that they have a great intuition for aesthetics. It’s as if they have an internal sense of what appeals to our visual senses. What is it that they tap into that allows them to create great works of art or design? What is it that drives our attraction to their art or designs? Is there a common denominator between artists and designers that allows them tap into an aesthetic experience? Is there scientific reason that can explain why we like beautiful things? According to some, there is.

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