In Brief

UPenn team has developed a tool for minimizing our exposure to corporate imagery

A group of Pennsylvania students is sick of being bombarded with logos, and decided to hack the problem. The result — composed of custom hardware and open-source software — is a personal guard against ads and corporate insignia, and is being described as “AdBlock for Real Life.”

With 36 hours and a budget of under $100 at their disposal,  UPenn undergrads Tom Catullo, Alex Crits-Christoph, Jonathan Dubin, and Reed Rosenbluth created the innovative Brand Killer, a custom headset using openCV image processing to detect and blur out logos in a user’s vision.

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