In Brief

The Plastinova project helps make construction and tequila distillation considerably more sustainable

Remember how in the 2000s a few companies became briefly famous, and a lot of parks got some new seating, because they figured out how to turn the plastic from milk and water bottles into benches? The Plastinova project has done something similar, but with materials that are much more fun to produce: the waste products of tequila manufacturing.

Plastinova, founded by young entrepreneurs from Jalisco, set out to solve two problems. Construction materials are expensive compared to the average income of people in Mexico, and produce environmentally-unfriendly waste products. Producing tequila creates tons of plastic waste and agave fiber waste each year, which end up in landfills.

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