Creative technology agency rehabstudio reimagines the supermarket experience with a wrist-worn wearable

RehabStudio is a UK-US design agency that conceptualizes, prototypes and builds creative tech campaigns for global advertising agencies and brands including the Ace Hotel, Google,, Red Bull, Universal Records and YouTube. PSFK recently invited  the agency to respond to the findings of its Future of Retail report.

In this video, co-founder Tim Rodgers explains rehabStudios' Future of Retail: Whole Foods Hack Concept. The reinvented supermarket experience is centered around a wrist-worn wearable that walks customers through the new supermarket landscape. Rodgers also talks about the importance of prototyping in retail innovation and how every failed prototype is a matter of learning.

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