RideOn augmented reality goggles for skiing and snowboarding feature a see-through display that projects onto the snow

Tel Aviv-based startup RideOn has announced what it claims to be the world’s first true augmented reality goggles for the slopes. Unlike glasses and goggle wearables that place the user interface on the side, RideOn’s see-through display projects data onto the center of the user’s field of view. This allows them to interact with the goggles without compromising visibility.

Alon Getz, CEO and co-founder of RideOn, explains the inspiration behind the goggles:

“We wanted to find our locations on a ski resort map instantly, or to quickly contact each other when we’d get separated. We wanted to do these things without having to take our gloves off, or use our phones.”

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