Founder of Geeksquad talks about the power of the connected employee at PSFK's Future of Retail San Francisco

When Robert Stephens founded the Geek Squad back in 1994, he was still a college student. He went on to grow the company and acquire Best Buy eight years later. After serving as the CTO of Best Buy, Stephens decided to pack up and move to San Francisco where he now advises start ups trying to get off the ground. During his presentation at PSFK’s Future of Retail event in San Francisco, he discussed the role of store employees to create best-in-class retail experiences in the store environment.

At the event, Stephens stressed the importance for physical retailers to embrace technology in their stores instead of shutting it out. While consumers have been using their mobile devices in Best Buy stores since the advent of smartphones, Robert advocated putting them in the hands of staff as well. By creating a smarter, more connected workforce, he believes brick and mortar stores can offer a more valuable experience for consumers which can translate to higher conversion rates. He also encourages decision makers at Fortune 500 companies to be more curious instead of settling for and maintaining the status quo.

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