Securing Customer Attention While in Pre-Store Mode [Future of Retail]
Margot Langsdorf, from shopkick, on the value of discovery and reminders for customers before they ever enter a store
Margot Langsdorf oversees Client Services at shopkick, where she helps retailers and marketers drive revenue growth and shopper engagement. Margot previously oversaw shopkick’s Retail Partnerships practice, where she managed and launched some of shopkick’s largest partnerships, including Target, Macy’s and American Eagle.
Langsdorf describes how the shopkick app is mitigating the space between online and in-store shopping and successfully driving physical world sales. Margot also informs on how to get customers’ attention when they are in pre-store mode.