Plenty Card gathers all your discount cards into a single piece.

Discount cards are good for buyer and seller, motivating loyalty for a store while saving the customer money. The drawback to discount cards is that, since 2000 or so, every shop has them. From the vendor side, this reduces the value of having a card. From the customer side, it means carrying a whole bunch of discount cards around…or keeping them in a drawer and forgetting the relevant card when you go out to run errands.

The Plenty card does nothing for the vendor problem, but does offer a solution for overburdened consumers. It’s a smart card built to let you combine and access all of your discount cards from one source, meaning you can slim your wallet or empty the card drawer.

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