Stop by 11 stores concentrated in Manhattan's inspiring Soho neighborhood

PSFK has launched a series of mobile guides that allow PSFK readers seeking retail trends inspiration to tour Manhattan. The mobile tours can be downloaded for Apple or Android phones. In the SoHo version, PSFK guides readers through 11 mobile tours showcasing best-in-class in-store experiences and highlighting the recommendations in PSFK’s manifesto to reinvent the store.

One stop in the Soho Retail Tour is Rebecca Minkoff. Here we spotlight how the digital displays help shoppers help themselves by giving power back to the people. Make-up retailer Birchbox recognizes the Everyone-Of-A-Kind trend by offering personalized suggestions and gift sets alongside their beauty services. Don’t forget to check out Chobani’s only café and taste one of their seasonal creations too.

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