80,000 Airline Seat Covers Reach Their Final Handbag Destination
Southwest partners with Looptworks to upcycle seat covers into beautiful (non-travel) bags
When Southwest Airlines made the decision to retire over 80,000 seat covers–for one made of a new more lightweight material to conserve fuel–it soon wondered what to do with them. But instead of treating them as waste, or an easy one-off donation to a recycling center, it looked for a more meaningful way to send off the seat covers that had served so many passengers traveling for business, vacations and adventures befit for, well, a plane seat cover.
Southwest partnered with Looptworks, a Portland-based design brand that specializes in upcycling premium excess material into bags and accessories. The seat covers were transformed into a line of duffel bags, handbags, totes and backpacks.