Aimed at the weary, 'Jeff Bridges Sleeping Tapes' gets prime-time airplay via a Squarespace campaign with a difference

Website building platform Squarespace has collaborated with Academy Award-winning actor, musician and philanthropist Jeff Bridges as part of a campaign for the upcoming Super Bowl.

Jeff Bridges Sleeping Tapes is the title of the country singer's new album that features relaxing sounds, guided meditations and stories created to help unwind listeners after a hard day's work and encourage them drift off into a sound sleep. The project is catered toward fans of Bridges, but also people who are in need of some down time and find it difficult to switch off in the evenings, looking for something other than Netflix to persuade them to wind down.

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