In this Superbowl climate, what are companies doing to capture the imagination of traditional fans, early adopters, and everyone in-between?

Sports fans are a highly tiered community with varying levels of interest in deepening engagement and intimacy with their team. With Superbowl XLIX inching closer (every inch in football counts, after all), our researchers took a deep-dive into some of the most exciting innovations and behavioral rituals working to shape the future of sports, particularly during everyone’s favorite cultural happening: the Superbowl.

The State of Fan Engagement Today

Many believe in going the incremental mile to bring fans closer to the game and the players they root for; that seems to be a central idea in determining the future of fan engagement.

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