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Superbowl XLIX and the Future of Sports Fan Engagement

Superbowl XLIX and the Future of Sports Fan Engagement
technology

In this Superbowl climate, what are companies doing to capture the imagination of traditional fans, early adopters, and everyone in-between?

Plus Aziz
  • 31 january 2015

Sports fans are a highly tiered community with varying levels of interest in deepening engagement and intimacy with their team. With Superbowl XLIX inching closer (every inch in football counts, after all), our researchers took a deep-dive into some of the most exciting innovations and behavioral rituals working to shape the future of sports, particularly during everyone’s favorite cultural happening: the Superbowl.

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