Superbowl XLIX and the Future of Sports Fan Engagement

Superbowl XLIX and the Future of Sports Fan Engagement

In this Superbowl climate, what are companies doing to capture the imagination of traditional fans, early adopters, and everyone in-between?

Plus Aziz
  • 31 january 2015

Sports fans are a highly tiered community with varying levels of interest in deepening engagement and intimacy with their team. With Superbowl XLIX inching closer (every inch in football counts, after all), our researchers took a deep-dive into some of the most exciting innovations and behavioral rituals working to shape the future of sports, particularly during everyone’s favorite cultural happening: the Superbowl.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.