In Brief

What if you could look into your viewer’s brain and measure the effectiveness of your marketing?

In the era of social media, shares and retweets can mean yay or nay in the marketing game. So far, success involves a lot of guesswork, catchy headlines, and getting the message across in less than 140 characters.

Neuromarketing, a branch of marketing coupled with scientific mindreading, plans to replace luck with numbers. In a free introductory course by the Coppenhagen Business School, neuromarketing is defined as a field where insights to brain function are used “in commercial and societal understandings of consumer behaviour.” The mindreading field is based on scientific facts. Some of it at least.

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