Augmented reality tour lets Virgin Atlantic customers tour their Upper Class suite remotely

Virgin Airlines has always positioned itself as a leader and game-changer, most visibly evidenced by their longstanding plan to launch Virgin Galactic consumer space flights in our lifetimes.

More immediately, if less grandiose, their new Planeview interactive tour is pushing the envelope of transparency and communication for high-end air travelers. The augmented reality web tour of their Upper Class suite lets prospective customer view the flying accommodation in full before booking.

The Planeview website automatically scrolls through a 360-degree panoramic view of the suite, with controls for a manual tour at the bottom of the screen. Specific clickable targets give access to videos and information about key perks of this section of their fleet such as space and the full-service bar.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in