Pop-Up Store Pioneers: How Temporary Retail Experiences Create Long-Term Value

Pop-Up Store Pioneers: How Temporary Retail Experiences Create Long-Term Value
Retail

Storefront founders present their retail marketplace and dissect the value of unique and adaptable experiences

PSFK Labs
  • 19 january 2015

Tristan Pollock and Erik Eliason co-founded their online real estate rental marketplace Storefront in 2012 in order to democratize access to pop-up spaces for retailers.

At PSFK’s Future of Retail event in San Francisco, they shared their thoughts on the resurgence of physical retail and the importance for brands to connect with consumers in a physical setting.

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