Project Nourished aims to reduce obesity and food related illnesses with substitute foods and virtual tricks of the mind

In a creative new use of technology, Los Angeles-based Kokiri Lab is in the development stages of what it calls a gastronomical virtual reality experience. The idea, called Project Nourished, would replicate foods high in calories with substitutes, while the eater experiences a virtual reality where they consume the originally desired food items.

Interestingly, the idea was inspired by the film Hook, starring the late Robin Williams. Project Nourished shares the story on its website:

In the fall of 2014, a group of our friends got together for dinner and started to joke around with the idea of recreating Peter Pan’s imaginary dinner table. A few days later, I saw my step-dad looking pretty grim after not being able to eat the foods he used to enjoy – due to diabetes. As someone who has allergies to gluten and soy, I was able to relate to what he was going through. I then asked myself, “Would it be possible to imagine having a feast just like Peter Pan did without really eating?”

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