Volkswagen Staffs Detroit Auto Show Stand with Droid

Volkswagen Staffs Detroit Auto Show Stand with Droid

The era of the auto show 'booth professional' may be coming to an end.

Dave Pinter, PSFK
  • 20 january 2015

Two staples of any car show are the cars themselves and the ‘booth professionals’ – the latter typically model-type young women who dressed in, shall we say, body-enhancing clothing, who are there to deliver presentations about specific display cars, attracting the attention of (male) showgoers. But will these staffers remain a permanent fixture at auto-shows? The German car manufacturer is helping us reconsider.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.