menu

Jeff Fromm and Cherryh Butler: Brands Know Connection with Millennials Requires Innovation

Jeff Fromm and Cherryh Butler: Brands Know Connection with Millennials Requires Innovation
Advertising

Millennials are looking for brands to innovate, and most innovative brands from Amazon to Apple to Chipotle aren’t afraid to challenge status quo

Jeff Fromm & Cherryh Butler
  • 13 february 2015

Currently, millennials directly account for 21-to-25 percent of consumer discretionary spending in many categories. They are quickly becoming the largest consumer generation in the United States and brands are spending a significant amount of capital and time attempting to earn their love. However, the truth of the matter is that what millennials love more than anything is owning unique products or bragging about their “uncommon” experiences, which is why they are nearly obsessed with innovation.

Access this article for free
Fill in your email address below and we’ll get you signed up for 30-day access to our content and newsletters.
Already a member? Log in here

Latest Trend Reports

Building Loyalty Through Conversational AI And Chatbots
View Report
A Unified Channel Strategy To Drive Brick & Data Retail
View Report
See More Reports

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.