Apple Takes Cues from Jewelry Stores to Sell Apple Watches

Apple Takes Cues from Jewelry Stores to Sell Apple Watches

Apple Stores will be outfitted with jewelry safes and display cases in preparation for Apple Watch launch

Adriana Krasniansky, PSFK Labs
  • 3 february 2015

White, open shelves, interactive tables, and endless products to play with: Apple has redefined—in fact, rebranded—the way physical retail locations sell tech. However, as Apple prepares to launch its Apple Watch in early 2015, the Cupertino company has taken inspiration from traditional jewelry stores to reconfigure its display strategy for wearables.

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