Social selling adds the social photography site to hospitality ecommerce options

Have you ever seen travel photos on an Instagram page and wished you could instantly be there? A new initiative by Conrad Hotels now makes that one step easier.

Utilizing technology by Like2Buy, the hotel chain has set up an option to let clicking on photos of their properties bring a browser directly to their reservations page. Since travel marketing is such a visual medium, Conrad expects the power of Instagram's social photo sharing to have a definite impact, especially on the millennial demographic.

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