Rob Katcher of Hiku discusses the importance of contextual commerce in a mobile-rich landscape
The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our Slideshare page.
Rob Katcher is the CEO and founder of Hiku, a simple physical device that helps people build a smarter grocery list. Hiku allows users to speak orders or scan products that they need. That data then syncs with a mobile application, so users can access their shopping list anytime, anywhere.