Contextually-driven actions, empowered by mobile sensor tech, are reconditioning the phone into a contributive shopping companion

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The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our Slideshare page.

We all have that friend with whom we love to go shopping. We may cringe at how honest their opinions can be, but receiving timely recommendations can make all the difference when weighing a purchase decision.

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